I do like Google in general. I like their
search engine results and I love the free software (especially gwt)
they've given us.
But Page Rank does piss me off.
Page rank is a filter that limits and effects our content.
In other words, I don't like changing the way I would naturally
say something (in writing) to some other form, simply to
play keyword games. But we all do that (play keyword games)
because it works.
I also don't like the way Page Rank is so heavily loaded toward
top-level pages. I have a Page Rank 3 website (was four, for the last
few years) that has an interactive forum that gets 30,000 sessions
a week. That forum has a page rank of one, while the home page
has a page rank of 3. The home page gets a tenth of the traffic the
forum does. Many competing sites (to mine), with drastically fewer
inbound links, have page rank 4. So I don't believe their algorithms
are all that accurate. But my main beefs are the way page rank
side effects dictate content and how page rank so drastically
downgrades deep links, to pages that are often
far more important (informationally) than the home page.
