I have a client that is advertising on both google and yahoo UK, Now
something odd is happening. My ctr on google is 13% my conv rate is
1.83% at an avg cpc of 0.34 euros.
Now, My ctr on yahoo is 4.5% my conv rate is 5.5% at an avg cpc of 0.16
euros.
How can this be possible that at half the ctr and cpc on yahoo, yahoo
has double the conversions
